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Mail Growth Incentives

Mail Growth Incentives are USPS offers of postage credit to registered Mail Owners whose qualifying First-Class Mail or Marketing Mail volume grows past a threshold. The postage credit is 30% of the added pieces times the average price paid per piece. Mail Owners can use it only on qualifying mail in the class that earned it.

Updated October 31, 202638 sources

What it is

The program has two parts: the First-Class Mail Growth Incentive and the Marketing Mail Growth Incentive. The Postal Regulatory Commission approved both on September 27, 2023. They run at the same time, but they are separate offers that cannot be combined. In 2025, USPS asked the Commission to make the program permanent and got approval to continue it for the following calendar year.

Only Mail Owners earn postage credit. A Mail Owner is the business, organization or person who decides what a mailpiece says, benefits from it and pays its postage. A Mail Service Provider, a business that mails for Mail Owners, may count as a Mail Owner only for its own or its subsidiaries' mail.

For calendar year 2026, growth is measured from January through December 2026. The baseline period it is compared with runs from January through December 2025. Registration for 2026 runs from March through May 2026.

How it works

USPS tracks a Mail Owner's volume in PostalOne! by its Customer Registration ID, or CRID. A CRID is a number that identifies a Mail Owner on its postage statements. Mail Owners register in the My Products Portal, which they reach through the Business Customer Gateway. Once registered, a Mail Owner keeps mailing as usual. Neither incentive asks for extra submissions with the mail or its documentation.

A year in the program, from registration to postage credit.

  1. During the annual Registration Period, the Mail Owner registers in the My Products Portal.
  2. USPS gives a baseline volume, and the Mail Owner must agree to it and the Terms and Conditions.
  3. The Mail Owner mails at least one million qualifying pieces in the calendar year.
  4. The Mail Owner claims earned postage credit after six, nine and twelve months.

Each incentive takes its own registration, and USPS calculates postage credit for each one separately. Registrations are usually approved within one week. Complex registrations may take a month or longer.

Which mail counts

The First-Class Mail Growth Incentive counts presort letters, presort postcards and presort flats. Only commercial presort First-Class Mail qualifies. Remittance Mail, usually single-piece First-Class Mail, does not count.

The Marketing Mail Growth Incentive counts these Marketing Mail products:

  • Saturation Letters and Flats
  • High Density Letters and Flats
  • Letters and Flats
  • Carrier Route
  • Parcels and Saturation Parcels

Folded self-mailers count as letters. Every Door Direct Mail counts when it is commercial mail, but not when it is retail mail. Plus One Postcards do not count, because their host mailing already qualifies. Detached Address Labels are part of the host mailpiece and do not count on their own. Mail that earns promotional discounts can still count toward the incentives.

The baseline

The baseline is the volume growth is measured against: the Mail Owner's qualifying mail in the previous calendar year. USPS finds every CRID linked to the parent company and adds their volume into one enterprise baseline. The registering CRID is the one tied to the Business Customer Gateway account of the person who registers. During registration, the Mail Owner sees one total volume and the number of CRIDs behind it.

A Mail Owner who disagrees opens the Service Request, the record the portal creates at registration. It selects Registration Assistance and picks an option. To dispute the number, it chooses Baseline as the discussion type and enters a proposed baseline. The request goes to the Program Office for approval. USPS makes the final decision on the baseline.

A Mail Owner with a baseline under one million pieces can still take part. One with no baseline should be ready to prove volume it mailed under another CRID. Subsidiaries or business units may register separately, which USPS decides case by case.

The closing date of a postage statement decides whether its mail falls in the baseline period or the performance period. Mail sent before the Mail Owner registers still counts toward the year.

Registered CRIDs

A Mailer ID does not carry volume on its own: mail tracked only by Mailer ID is left out. A Mailer ID used on qualifying mail must belong to a registered Mail Owner CRID.

When a Mail Service Provider mails for a Mail Owner, the eDoc must give both the Mail Owner CRID and the Mail Service Provider's CRID. When the Mail Owner is also the permit holder, its permit holder CRID can serve as the Mail Owner CRID. Any permit may pay for the mail, as long as the registered CRID is listed correctly. Permits play no part in registration.

How postage credit is calculated

Postage credit is 30% of the added pieces times the final average price paid per piece for the year. The added pieces are those beyond the agreed baseline or one million pieces, whichever is greater. So a Mail Owner with a baseline under one million earns postage credit only on volume beyond one million pieces. There is no maximum.

Postage credit is figured on the combined baseline of all registered CRIDs, not CRID by CRID. The average price is what the Mail Owner paid after every other incentive and promotional discount.

Each claim period uses the year-to-date volume and average price up to its start. After the year ends, USPS adjusts the July and October postage credit up or down to match the final average price. Spending postage credit during the year lowers the average price per piece. A lower average price may earn less postage credit.

Claiming and using postage credit

There are three claim periods: July, October, and January 15 to February 28 of the next year. The Mail Owner claims through its registration Service Request in the My Products Portal. The baseline must be confirmed before any claim.

Claiming postage credit on the Mail Owner's own permit.

  1. Open the MGI Summary Dashboard and pick the Service Request with available postage credit.
  2. Open the Claim Credit tab and start a Credit Claim.
  3. Enter the permit number, permit type and finance number, then validate them.
  4. Enter the amount of postage credit to claim.
  5. Confirm the details on the review screen and submit the claim.
  6. The Program Office emails its decision on the claim.

The finance number is six digits, leading zeroes included. Postage credit goes only to Permit Imprint permits, shown as PI or OI. It cannot go to meter permits, because USPS cannot track whether postage credit on a meter stays in its mail class.

A Mail Owner may assign postage credit to permits it does not own, such as a Mail Service Provider's. The assignment is complete only when the permit holder accepts it. A Mail Service Provider must approve or reject the claim within ten business days. Once the holder accepts, the Mail Owner gives up all rights to that postage credit.

To spend postage credit in an eDoc, the mailer enters a code in a Component Characteristics Record: MG for Marketing Mail, FG for First-Class Mail. Postal Wizard can apply postage credit too. Postage credit comes off the final amount due, after all other discounts, incentives and promotions. A mailer can apply any amount up to that total.

Marketing Mail postage credit pays for any qualifying Marketing Mail product, not only the one that earned it. The My Products Portal shows balances and usage on its MGI Credit Balance and Postage Statement tabs.

Rules

Only Mail Owners are eligible to earn postage credits in a Mail Growth Incentive and all Mail Owners must agree to these terms and conditions before they can be registered in either of the Mail Growth Incentives.

Postage credit goes to Mail Owners alone. Every Mail Owner must accept the Terms and Conditions before USPS registers it in either incentive.

All mailings must be entered under a registered CRID in the Mail Owner CRID field to earn credit.

Every mailing must go under a registered CRID in the Mail Owner CRID field of its postage statement to earn postage credit.

Likewise, Mail Owners cannot register only specific CRIDs; all CRIDs associated with a company must be registered to ensure that all mailing volume is counted.

A Mail Owner cannot pick and choose CRIDs. Every CRID tied to the company must be in the registration, so all of its volume counts.

Please be advised that an agreed-upon baseline must be established before the end of the registration period for a Mail Owner to participate in the MGI Program and earn postage credit.

The Mail Owner and USPS must agree on the baseline before registration closes. Without that agreement, the Mail Owner cannot take part or earn postage credit.

MSPs must use the By/For entry on the mailing statement to correctly identify the Mail Owner’s CRID for the associated volume.

A Mail Service Provider must name the Mail Owner's CRID in the By/For entry of each postage statement it submits for that Mail Owner.

Postage credits can only be used within the class of mail in which they were earned, and only for the product types that are eligible to participate in the Mail Growth Incentives.

First-Class Mail postage credit can only pay for qualifying First-Class Mail, and Marketing Mail postage credit can only pay for qualifying Marketing Mail.

At the end of the Mail Growth Incentive period, Mail Owners who have earned postage credits are expected to designate a mailing permit and are required to do so no later than 60 days after the conclusion of the last postage credit finalization period in order to claim earned postage credits.

A Mail Owner with earned postage credit is required to name a permit for it. The deadline is 60 days after the last finalization period ends.

Postage credit earned through a Calendar Year Mail Growth Incentive must be used by December 31 of the following Calendar Year.

Postage credit from one calendar year must be used by December 31 of the next year. Postage credit earned for 2024 expires on December 31, 2025.

What goes wrong

USPS may withhold postage credit when mail is not entered under a registered CRID. A Mail Service Provider that leaves out the Mail Owner's registered CRID can disqualify that volume. USPS has no duty to move volume from a Mail Service Provider to a Mail Owner when the By/For entry was wrong.

To fix volume entered under the wrong CRID, the Mail Owner files a request in the My Products Portal under the Service Request number. It uploads documents that prove the right CRID and volume. Statements, reports or invoices from the Mail Service Provider that show dates and volumes are accepted.

A Mail Owner without an agreed baseline by the last day of registration is not registered, even if its dispute is still open. After the baseline is agreed, no more CRIDs can be added. Failing to follow any of the Terms and Conditions can disqualify the Mail Owner.

When an adjustment leaves a balance due, the Mail Owner pays it to USPS. Missing the permit deadline forfeits all remaining postage credit for that incentive. Postage credit cannot pay for adjustment transactions such as residual postage, which take Enterprise Payment System funds.

A rejected claim comes back by email with a rejection reason and decision notes. When a Mail Service Provider rejects a claim, its status becomes Rejected by MSP. Once a claim is approved for a permit, its postage credit cannot move to another permit.

Terms

Mail OwnerMO
the business entity, organization, or individual who makes business decisions regarding the mailpiece content, directly benefits from the mailing, and ultimately pays for the postage on the mailpiece directly or by way of a Mail Service Provider
Mail Service ProviderMSP, Mailing Service Providers, Mailing Agent
a business entity, organization, or individual acting on behalf of one or more Mail Owners by providing mailing services for which the Mail Owners compensate the Mail Service Provider.
Customer Registration IDCRID, Customer Registration Identification Number, Customer Registration Identifier, Customer Identifier, Customer Reference ID, Customer Registration Identifications
a USPS-generated numeric code of up to 15 digits that uniquely identifies a business at a specific location
By/ForBF
the mail service provider is acting on behalf of the mail owner, creating a By/For relationship: the mail is prepared by the mail service provider, for the mail owner.
MGI registrationMail Growth Incentive registration
the process by which a Mail Owner reaches agreement with the USPS to participate in either of the Mail Growth Incentives – to include agreement with the Terms and Conditions of participation and agreement on the baseline volume.
Agreed Upon Baselinebaseline volume
the confirmed total mail volume of all qualified previous calendar year First Class or Marketing Mail the customer has agreed to.
Permit ImprintPI, Permit Indicia, permit imprint indicia
a postage payment mark that authorized mailers may use instead of a postage or meter stamp
finance number
An assigned six-digit number that identifies an installation or project for processing its financial data. The first two digits are a state or project code; the next four are uniquely assigned from 0001 through 9999 to each installation in alphabetic order. The finance number is used to measure and allocate cost and revenue to various cost centers.
postage statementmailing statement
Documentation provided by a mailer to USPS that reports the type and volume of mail being presented, type of postage method used, processing category of the mail, total weight of the mailing, and other required information and certifies that the mail meets the applicable eligibility standards for the prices and fees claimed. Postage statement data can be submitted electronically or on hardcopy using official USPS forms or approved mailer facsimiles of those forms.
Component Characteristics RecordCCR, Component Characteristic Record, Component Characteristics Record File
The component characteristics record designates the content of the mailpiece, applicable incentive and/or applicable fee.

Documents

Contacts

The Program Office takes requests to discuss a registration through its Service Request. A Mail Service Provider that believes it qualifies should contact the Program Office.

Sources