postalref

Reply mail: Business Reply Mail and Share Mail

A business pays the postage on its customers' replies with Business Reply Mail: USPS collects postage plus a per-piece fee only on the pieces customers actually send back. Share Mail lets customers mail a business's letters and postcards on to other people, at the business's cost. Permit Reply Mail and Metered Reply Mail prepay the reply instead.

Updated November 5, 202650 sources

Questions

How does USPS Business Reply Mail work?

A business hands out reply cards, envelopes or labels without postage, and USPS charges it postage plus a per-piece fee only for the pieces customers mail back. The customer pays no postage, supplies no envelope and writes no address. Business Reply Mail replies come back as First-Class Mail, USPS Ground Advantage – Retail or Priority Mail, as cards, letters, flats or parcels.

How do I apply for a Business Reply Mail permit?

A business files PS Form 3615 at a Post Office, generally the one its replies return to, and that office issues the permit number for a fee. The form asks for the company name, the return address, a contact person and a telephone number. The Mailing and Shipping Solutions Center can help fill out PS Form 3615 and PS Form 6805, which gets the permit its own ZIP+4 Code.

Is there an annual fee for a Business Reply Mail permit?

Yes: as of October 4, 2026, the annual Business Reply Mail permit fee is $390 for letters and flats, paid by cash, check or money order. Other fees vary by level: Qualified Business Reply Mail, the level for barcoded First-Class Mail cards and letters, has lower prices and fees. A permit at that level enrolled in Intelligent Mail barcode Accounting, USPS's automated counting and billing of replies, gets waivers on quarterly or annual fees. The fees are non-refundable, and USPS posts the amounts on its return services page.

How do I get business reply mail envelopes?

A business designs Business Reply Mail envelopes free in USPS's Automated Business Reply Mail tool and downloads the artwork ready for printing. The tool needs a Mailer ID, a Business Reply Mail permit number and the ZIP+4 Code USPS assigned. The Mailpiece Design Analyst help desk makes some artwork the tool does not, such as International Business Reply Mail and Business Reply Mail labels.

What is USPS Share Mail?

Share Mail lets a business hand out First-Class Mail letters and postcards that people can mail to anyone without a stamp, with the business paying the postage. USPS charges the business for each piece when it is scanned in processing, not when it is handed out. Share Mail pieces go only to addresses in the United States and to APO/FPO/DPO locations.

Can I get an alert when my Business Reply Mail account is low on funds?

Yes: in the Enterprise Payment System, a customer can set a Low Balance Threshold that sends an email when the EPS Trust balance falls below it. Several Business Reply Mail accounts can link to one Enterprise Payment Account and share its balance.

How do I get a refund for stamps customers put on Business Reply Mail?

A USPS retail associate refunds the postage stamps and meter postage that customers put on Business Reply Mail pieces. The business submits the pieces with PS Form 3533. When the permit pays through the Enterprise Payment System, refunds go directly to its Enterprise Payment Account.

What is the difference between Business Reply Mail and Courtesy Reply Mail?

With Courtesy Reply Mail the customer puts the postage on the reply, while with Business Reply Mail the business pays for each piece returned. Courtesy Reply Mail needs no permit and suits replies that are sure to come, such as bill payments. The business supplies preaddressed, prebarcoded envelopes or cards.

How it fits together

Reply mail is mail designed for the recipient to send back to the sender in a preaddressed envelope or under a preaddressed label. Some of it, such as Business Reply Mail, is paid for by the sender. USPS collects that postage and its fees when it delivers each piece back to the business. Qualified Business Reply Mail is a subset for First-Class Mail cards and letters, at lower prices and fees. International Business Reply Mail lets recipients overseas reply the same way.

Permit Reply Mail pays, at the time of mailing, for both the outgoing piece and the reply inside it. Metered Reply Mail carries return postage prepaid by a postage meter or PC Postage. With Courtesy Reply Mail, the customer affixes the postage.

Share Mail lets customers mail the business's letters and postcards to other people, and USPS charges the business for each piece it scans. A Share Mail account holder needs a Business Reply Mail or Postage Due permit.

Every letter-size reply piece carries a facing identification mark. The free Automated Business Reply Mail tool makes approved artwork for Business Reply Mail, Courtesy Reply Mail and Metered Reply Mail. Informed Visibility Mail Tracking & Reporting, or IV-MTR, counts a piece as Reply Mail when its Intelligent Mail barcode uses a Reply Mail Service Type ID. It can show tracking data for such pieces. Business Reply Mail permits can be paid through the Enterprise Payment System.

Business Reply Mail

Business Reply Mail suits a reply whose response or timing is not certain. Direct marketers use it for orders, researchers for surveys and magazine publishers for subscriptions. Each permit gets a ZIP+4 Code unique to its kind of reply mail, which lets machines sort replies by size and weight.

Replies come back as First-Class Mail, USPS Ground Advantage – Retail or Priority Mail. A service standard is USPS's stated delivery goal for a mail class or service. Under the standards effective July 1, 2025, no First-Class Mail has a service standard over five days.

Fees vary by level. Basic Business Reply Mail suits a business that expects fewer than 925 returned pieces a year. Qualified Business Reply Mail has some of the lowest per-piece fees. High Volume Business Reply Mail and every level of Qualified Business Reply Mail pay from an advance deposit account, funds the business keeps with USPS.

Qualified Business Reply Mail takes only First-Class Mail cards and letters, each with an Intelligent Mail barcode. Intelligent Mail barcode Accounting is an automated process for counting, rating, invoicing and billing those pieces. Machines read each barcode to count the pieces, and invoices go to PostalOne! every day. Business Reply Mail that is not qualified cannot use it.

International Business Reply Mail is the same idea across borders: recipients overseas return response envelopes and postcards without postage. USPS collects postage and fees from the permit holder when the pieces are delivered.

Business Reply Mail permit

Also called BR, Business Reply

“A Business Reply Mail permit number is issued at the Post Office where the PS Form 3615 is filed (generally where the mail is returned) and requires a fee.”

Qualified Business Reply Mail

Also called QBRM

“Qualified Business Reply® Mail (QBRM) is Business Reply® Mail type that utilizes the enhanced processing capability of Intelligent Mail® barcode Accounting (IMbA) to reduce processing times and ensure QBRM mailers receive reply mail and invoices quickly.”

Intelligent Mail Barcode Accounting

Also called IMbA

“IMbA is an automated solution for the counting, rating, invoicing, and billing processes.”

International Business Reply Mail

Also called IBRM, IBRS, International Business Reply Service, International Business Reply Mail Service

“A service that is similar to domestic Business Reply Mail that enables overseas recipients to return, without affixing postage, response envelopes and postcards to the authorized U.S. sender who mailed the original mailpieces containing the response pieces. Postage and service fees are collected from the permit holder when the returned pieces are delivered. Also called International Business Reply Service (IBRS) and, in French, “Correspondance Commerciale-Réponse Internationale” (abbreviated as CCRI).”

advance deposit account

Also called trust fund account, customer trust fund account, advanced deposit account

“A liability account into which a mailer deposits funds that are maintained by USPS to pay for future services used by the mailer such as permit imprint mailings, Business Reply Mail pieces, postage due mail, or Periodicals. Also called trust fund account.”

Permit, Metered and Courtesy Reply Mail

Permit Reply Mail lets a permit holder pay at mailing for the outgoing First-Class Mail or Priority Mail piece and the reply inside it. The customer mails the prepaid reply back without affixing postage. For its artwork, a business hires a vendor.

Metered Reply Mail is a preprinted return envelope, card or label on which a postage meter or PC Postage customer prepays the postage. It suits small businesses with few replies, which prepay return postage piece by piece. It works with these services:

  • Priority Mail Express
  • Priority Mail
  • First-Class Mail
  • Media Mail
  • Library Mail

Courtesy Reply Mail is an envelope or postcard a business gives its customers to speed their replies, generally enclosed in the original mailing. The customer affixes the postage. It needs no permit and suits replies that are sure to come, such as bill payments.

reply mail

“Any type of mail product designed for the recipient to send back to the sender using a preaddressed envelope or preaddressed label. The return piece could be merchandise, a remittance, a questionnaire, or other communication. Some reply mail, such as Business Reply Mail service, is paid for by the sender.”

Permit Reply Mail

Also called PRM

“A service that enables an authorized permit holder to pay postage at the time of mailing for both the outgoing First-Class Mail or Priority Mail piece and the reply piece inside the outgoing piece sent to the customer.”

metered reply mail

Also called MRM

“A preprinted return envelope, card, or label provided by an approved postage meter or PC Postage customer as a courtesy to customers on which the postage is prepaid as an Information-Based Indicia (IBI) or non-IBI indicia. The reply mail has specific address and format requirements.”

Courtesy Reply Mail

Also called CRM

“Envelopes or postcards that a mailer provides to its customers to expedite delivery of their responses.”

Share Mail

Share Mail is for referral marketing. A business hands out letters and postcards, most often inside another mailpiece, and recipients mail them on as single-piece First-Class Mail. USPS processes and delivers them to single-piece First-Class Mail standards.

Three marks on the address side identify a piece as the account holder's Share Mail: FIM E, the Intelligent Mail barcode and the indicia. A piece is Recorded as Scanned when processing equipment first captures its barcode. USPS then invoices the account holder and takes the postage from its payment account.

The barcode can be static, the same on every piece, or unique to each piece. A unique barcode lets the business track individual responses. Each piece costs the price of a 1-ounce Share Mail letter or postcard.

FIM E

“The Postal Services requires a special Facing Identification Mark — FIM E — for Share Mail letters and postcards.”

Recorded as Scanned

“Share Mail letters or postcards are considered to be “Recorded as Scanned” after they are mailed, when the Postal Service processing equipment first captures the IMb information that identifies the piece as a Share Mail letter or postcard.”

static IMb

“a barcode that does not vary by mailpiece”

unique IMb

“a barcode that does vary by mailpiece”

Reply artwork and barcodes

The Automated Business Reply Mail tool is free and makes camera-ready artwork for domestic reply mail. It makes card, letter and flat-size Business Reply Mail, Courtesy Reply Mail and Metered Reply Mail. It makes card and letter-size Qualified Business Reply Mail. Mailpiece Design Analysts are USPS's primary contacts for technical questions on mailpiece design, Business Reply Mail included. Their help desk makes International Business Reply Mail artwork and Business Reply Mail labels on request.

A facing identification mark is a pattern of bars that machines use to identify, orient and separate certain mail. Each pattern marks one or two kinds of mail:

  • FIM A: Courtesy Reply Mail and Metered Reply Mail with a preprinted barcode
  • FIM B: Business Reply Mail without a barcode
  • FIM C: Business Reply Mail printed with a barcode, and Permit Reply Mail with a preprinted delivery point barcode
  • FIM E: Share Mail letters and postcards
Must
An FIM is required on ALL letter-sized Business Reply mailpieces, Permit Reply and UOCAVA Military overseas voter pieces, Metered Reply pieces, and Courtesy Reply pieces.

Every letter-size Business Reply Mail, Permit Reply Mail, Metered Reply Mail and Courtesy Reply Mail piece must carry a facing identification mark.

A Service Type ID is the three-digit code in an Intelligent Mail barcode that tells USPS a piece's service type. USPS lists the reply mail codes in two groups, Reply Mail by ZIP and Reply Mail by MID. With a Reply Mail by ZIP code, IV-MTR uses the barcode's routing code to decide who sees the piece's data. It shows the data to the CRIDs that have that routing code. A Business Reply Mail piece with no extra services uses 708.

The Service Type IDs for reply mail, by ZIP and by MID, each with and without IV-MTR.

Service Type IDentifier (STID) Table, effective January 21, 2024
STIDGroupOptionInformed Visibility Mail Tracking & Reporting
703Reply Mail by ZIPCourtesy Reply MailWithout IV® MTR
050Reply Mail by ZIPCourtesy Reply MailWith IV® MTR
708Reply Mail by ZIPBusiness Reply MailWithout IV® MTR
052Reply Mail by ZIPBusiness Reply MailWith IV® MTR
701Reply Mail by ZIPFirst-Class Reply Mail (PRM)Without IV® MTR
051Reply Mail by ZIPFirst-Class Reply Mail (PRM)With IV® MTR
070Reply Mail by MIDCourtesy Reply MailWithout IV® MTR
030Reply Mail by MIDCourtesy Reply MailWith IV® MTR
072Reply Mail by MIDBusiness Reply MailWithout IV® MTR
032Reply Mail by MIDBusiness Reply MailWith IV® MTR

1 to 10 of 12 codes in the Service Type IDentifier (STID) Table, effective January 21, 2024, where Group is Reply Mail by ZIP.

Reply Mail by ZIP

Also called Reply Mail ZIP construct, Reply Mail by ZIP IMb construct

“For an IMb that uses a Reply Mail by ZIP IMb construct, the application uses the routing code contained in the IMb to determine who has visibility of data for the piece.”

Automated Business Reply Mail (ABRM) Tool

Also called ABRM, Automated Business Reply Mail, ABRM tool

“The United States Postal Service® offers complimentary Reply Mail artwork via the Automated Business Reply Mail® (ABRM) tool, which allows Reply Mail customers to create approved USPS camera-ready artwork for domestic Reply Mail pieces in just a few steps.”

Facing Identification Mark

Also called FIM

“A pattern of vertical bars and spaces used by automated postal equipment such as a facercanceler to identify, orient, and separate certain types of mail.”

Service Type Identifiers

Also called STID, STIDS, STI, Service Type IDs, Service Type ID(s)

“A unique three-digit code embedded in the Intelligent Mail® barcode (IMb®) that indicates the service type for an individual mailpiece.”

Paying for and tracking replies

The Enterprise Payment System lets customers pay for USPS products and services through one Enterprise Payment Account. It takes Business Reply Mail permits, and several Business Reply Mail accounts can share one account's balance. Business Reply Mail fees can be paid through it.

IV-MTR can show tracking data for reply mail. Its API returns Business Reply Mail only through its Get Piece by IMb (business reply mail) query. Before IV-MTR, IMb Tracing gave mailers piece and bundle tracking data, and that system is retired. Its Origin IMb Tracing for incoming mail let a business anticipate when customers' checks, replies or orders were on the way back.

The 2021 Earned Value Promotion was meant to slow the decline of First-Class Mail, including Business Reply Mail and Courtesy Reply Mail. A registered mailer could earn a postage credit for each Business Reply Mail, Courtesy Reply Mail or Share Mail piece a recipient mailed and USPS scanned. The 2021 promotion ran from April 1 to June 30, 2021.

What goes wrong

The +4 code from the ZIP Code Look-up does not work on Business Reply Mail; the business uses the code USPS assigned. A Business Reply Mail barcode cannot carry an 11-digit delivery point code.

A Mailer ID once used for IMb Tracing or eVS cannot go on reply mail, so the business requests another one. IMb Tracing is retired, and USPS Ship has replaced eVS.

USPS forwards returned Business Reply Mail only after the business pays for the pieces in full. The annual permit fee and the other annual or quarterly fees are non-refundable.

A Share Mail account holder that leaves an error uncorrected for 20 business days loses its authorization. A piece with the wrong Mailer ID is still charged the price for its size.

The single-piece query of the IV-MTR API returns no data for Business Reply Mail.

Index: 14 entries

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