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Move Update: NCOALink and keeping lists current

The Move Update standard requires mailers claiming commercial First-Class Mail or USPS Marketing Mail prices to update their addresses with a USPS-approved method within 95 days before mailing. NCOALink updates a list before mailing, Address Change Service and ancillary service endorsements report moves after it, and First-Class Mail has two alternative methods.

Updated November 5, 202663 sources

Questions

How does NCOA processing work?

NCOALink processing matches the names and addresses on a mailer's list against the permanent change-of-address orders that individuals, families and businesses file with USPS. Each address must first go through address matching software that USPS certifies under CASS, and NCOALink documents each updated address and its move month. It is available only through companies USPS licenses, as NCOALink explains.

If I use ACS on a mailpiece, does it meet the Move Update requirement?

Not by itself: ACS on a mailpiece qualifies later pieces mailed within the next 95 days, not the piece that carried the request. The current mailing qualifies only if something else already covered its addresses, such as ACS on an earlier mailing or NCOALink processing on time. The later pieces count once the mailer uses the new addresses ACS sends, as Move Update explains.

ANKLink tells a mailer which customers moved 19 to 48 months ago, so it can make informed decisions about each one. The mailer may drop the customer, or seek the new address from a Full Service Provider, an NCOALink licensee with 48 months of moves. ANKLink can reduce undeliverable mail, which lowers production, preparation and postage costs.

ANKLink is packaged as an enhancement to NCOALink, and its development, distribution and use are covered under the existing NCOALink license. Only two NCOALink license categories, Limited Service Providers and End Users, can get it, as ANKLink explains. ANKLink's own annual license fee comes on top of the NCOALink license fee: $8,720.00 for a Limited Service Provider and $1,930.00 for an End User.

An ANKLink match comes back as return code 77, followed by the NCOALink return code for the match. The record has no new address, even when its NCOALink code is a match code that would otherwise bring one. It does give the move effective date, as ANKLink explains.

No: ANKLink needs no certification apart from NCOALink's, since NCOALink developer testing covers it. An existing End User goes through a modified NCOALink certification: it resubmits its application, gets a certified ANKLink interface and passes a Stage II test. A Limited Service Provider or End User gets ANKLink by contacting its NCOALink distributor, the developer licensed to distribute NCOALink software.

How often do I have to run my mailing list through NCOA?

A mailer may run NCOALink as often as it chooses, as long as each address in a mailing was updated within 95 days before the mailing date. The requirement applies to each address on a mailpiece, not to the whole list. A list mailed once a year must have its addresses updated within the 95 days before that mailing, as Move Update explains.

What is the Move Update assessment charge?

USPS assesses $.08 for each piece beyond a 0.5% Move Update error tolerance, measured across a calendar month. A piece counts as an error when its address was not updated for a change-of-address order 95 days to 18 months old. The results appear on the Mailer Scorecard, an online reporting tool.

How it fits together

Move Update is the USPS standard that cuts the mail needing forwarding or return by matching mailers' address records with change-of-address orders. It covers addresses on mail claiming presorted or automation First-Class Mail prices and all USPS Marketing Mail prices. An address meets it once an approved method updates it and the mailer uses it in such a mailing within 95 days. The postage statement names the method used, and the mailer's signature there or in its Mail.dat or Mail.XML submission certifies compliance.

Customers file change-of-address orders when they move and want USPS to forward their mail. USPS keeps every order in NCOA, its system of record, and builds NCOALink from them. Companies USPS licenses get that data regularly and match mailers' lists against it.

NCOALink updates a list before the mail goes out, and NCOALink MPE updates mailpieces already printed. ANKLink adds older moves for some licensees, without new addresses. ACS and ancillary service endorsements report moves after a mailing, as electronic or printed notices. For First-Class Mail, the National Customer Support Center can approve two alternative methods, 99 Percent Accurate and Legal Restraint.

USPS checks compliance automatically: as it processes pieces with an Intelligent Mail barcode, it compares their names and addresses with its change-of-address database. Pieces beyond a 0.5% error tolerance in a calendar month cost $.08 each, and the Mailer Scorecard shows the results.

Change-of-address orders

A change-of-address order must come from the addressee or from someone authorized to file for them. Customers can file one online through Mover's Guide, for a verification fee, or on PS Form 3575. Each order is one of three types, individual, family or business, which decides whose mail is forwarded. A family order redirects all mail with that last name.

For forwarding, USPS keeps a permanent order for 18 months and forwards mail during the first 12, as undeliverable mail explains. Address corrections with the new address are available for all 18 months. USPS does not give mailers the new address from a temporary order. Each order carries a move effective date, the addressee's move date. The full NCOALink file keeps permanent orders for four years from their move effective dates, and is updated weekly.

When a customer moves without telling USPS, the delivery employee files an order marked Moved, Left No Address or Box Closed No Order. USPS files it after a 10-day wait once the customer stops collecting mail. Addresses with these orders, or with a move abroad, are exempt from Move Update. USPS recommends leaving them out of mailings, since they are undeliverable as addressed.

Every order flows through the National Customer Support Center, which validates and standardizes its addresses as orders arrive. Incomplete and invalid addresses go to the delivery unit through the Electronic Uncoded Address Resolution Service. Chaining links a customer's moves, so moves from A to B and then from B to C update the order from A. Each week, the center sends the updated orders to NCOALink.

Moved, Left No Address

Also called MLNA, Moved, Left No Forwarding Address, Move, Left No Address

“If the customer has moved but did not notify the USPS® the delivery employee submits a COA as “Moved, Left No Address” (MLNA) or “Box Closed No Order” (BCNO).”

Electronic Uncoded Address Resolution Service

Also called eUARS, Electronic Uncoded Address Resolution System, electronic Unresolved Address Resolution System

“A Web-based interface that corrects uncoded change-of-address (COA) records that do not match a delivery point in the Address Management System database.”

Move Effective Date

Also called MED

“an addressee’s move date”

National Change of Address

Also called NCOA

“a system of record for all COA requests and is used to produce the NCOALink product.”

USPS licenses NCOALink in six categories, and every licensee must pass certification and use CASS Certified address matching software. A mailer can run NCOALink in-house under a license or use a service provider. The licenses that process lists differ in whom they serve and how much data they get.

  • A Full Service Provider serves unrelated third parties, at least 51% of its processing, and gets 48 months of change-of-address data weekly.
  • A Limited Service Provider serves third parties and its own lists, and gets 18 months of data weekly.
  • An End User updates only its own mailing lists, and gets 18 months of data monthly.
  • An NCOALink MPE licensee updates customers' printed mailpieces, and gets 18 months of data weekly.

Separate licenses let companies develop NCOALink software and distribute it. Limited Service Providers and End Users can add ANKLink, which adds data for months 19 to 48 but no new addresses for those months.

A service provider must have a signed Processing Acknowledgement Form from each customer before it processes that customer's list. The form lets USPS and mailers comply with the Privacy Act of 1974, as a written request to use change-of-address data. An End User needs none, since it processes only its own lists.

NCOALink runs in one of five processing modes, which set the move types it can match. Mailers should use Standard Name Matching Logic, which matches individual, family and business moves, to meet Move Update. Move Update verification itself uses Standard mode.

Each record comes back with a return code that tells the mailer what NCOALink found, or why it made no match. A record with no match keeps its standardized address, which meets the standard. When NCOALink finds a move but cannot give the new address, mailing to the original address still meets the standard. When it does give a new address, the mailer may keep using the old one until 95 days after the move effective date.

The return codes that bring a new address.

NCOALink Return Code Descriptions, User Technical Reference
CodeReturn codeNew address provided
ACOA MatchY
91COA Match: Secondary Number dropped from COAY
92COA Match: Secondary Number or Single Trailing Alpha Dropped from input addressY

3 codes in the NCOALink Return Code Descriptions, User Technical Reference.

Must
To maintain Move Update Compliance, New Address must be used when MED (Move Effective Date) is greater than 95 days.

When NCOALink brings a new address for a move over 95 days old, the mailer must use it to keep meeting the standard.

Full Service Provider

Also called FSP

“is a non-exclusive Licensee of the USPS® (United States Postal Service®) to provide Full Service NCOALink processing, ZIP + 4® Coding, DPV® LACSLink® and SuiteLink®.”

Limited Service Provider

Also called LSP

“is a nonexclusive Licensee of the USPS to provide Limited Service NCOALink processing.”

Processing Acknowledgement Form

Also called PAF, NCOALink Processing Acknowledgement Form

“The PAF is an essential part of the NCOALink process because it enables USPS and the mailing industry to comply with the Privacy Act of 1974 by way of a written request to use COA information for mailing purposes.”

End User

Also called EUM, End User Mailer

“a licensee that uses the NCOALink® product to update mailing lists for its own mailings”

Licensee

“one who has been certified and licensed by the USPS to perform NCOALink® processing”

Standard Name Matching Logic

“matching all three COA move types: Individual, Family, and Business”

NCOALink MPE

NCOALink MPE runs NCOALink on mailpieces already printed, using a multiline optical character reader or a remote video encoding system. When a piece matches a change-of-address order, the equipment prints the new address directly on it. Its data covers the previous 18 months and arrives weekly.

A Basic license lets a licensee print new addresses on pieces, but not return change-of-address files to customers. An Enhanced license also allows list processing and the electronic return of updated addresses. With the WAN method, also called the cloud method, a mailer's optical character reader sends names and addresses over the internet to a licensee. That mailer needs no NCOALink license of its own.

The equipment runs in modes that decide what happens to a matched piece, and five of them meet Move Update under a Basic license. In Forwardable Mailpiece mode, the piece gets its new address and goes out with the mailing. In the notification modes, the updated piece or a facsimile goes back to the mailer. In the delivery barcode sorter mode, nothing is printed on letters, and matched pieces are returned, destroyed or mailed at full rate. Another mode, for Enhanced licensees and cloud users, also returns an electronic file of the matches.

On request, the licensee may give the customer a report of the standard NCOALink return codes. Pieces in an exceptional format, such as Jane Doe or Current Resident, are not eligible for NCOALink MPE and not subject to Move Update.

NCOALink MPE Basic License

“This license allows the processing of mailpieces through an NCOALink MPE system, where change-of-address (COA) information is applied directly onto mailpieces.”

NCOALink MPE Enhanced License

“Licensees who enter into an NCOA Enhanced license are permitted to apply COA information directly onto mailpieces and also to perform list processing, allowing the electronic return of updated COA information to customers.”

NCOALink MPE WAN

Also called Cloud Method

“allows for the use of a Multiline Optical Character Reader (MLOCR) to electronically lift name and address information from a mailpiece for processing against the NCOALink database by a third party NCOALink licensee via the internet”

Forwardable Mailpiece Processing

Also called Forwardable Mailpiece

“Forwardable Mailpiece Processing where an address that is matched has the new address sprayed onto the mailpiece. The mailpiece is included in the commercial mailing being prepared.”

Notification via Returned Mailpiece Processing

Also called Notification Via Returned Mailpiece

“Processing in which updated COA information is sprayed on mailpieces and returned to the mailer via hardcopy or photocopy mailpieces.”

Mailpiece Facsimile Processing

Also called Mailpiece Facsimile

“Processing in which updated COA information is sprayed directly on mailpiece facsimiles and returned to the mailer.”

DBCS (Delivery Barcode Sorter) Processing

“Processing of letter mail on DBCS equipment in which no COA information is sprayed on mailpieces.”

Culled Flats Processing

“Mode 5: Culled Flats Processing where addresses on flat-size mailpieces are processed on DBCS equipment in which no COA information is sprayed. All matched pieces are out-sorted to a bin designated for UAA mail and either returned to the mailer, destroyed or mailed at full rate.”

Forwardable Mailpiece with Electronic File Processing

“where an address that is matched has the new address sprayed onto the mailpiece. The mailpiece is included in the commercial mailing being prepared. Also, an electronic file of all the matches from the job is provided back to the mailer.”

report of the standard NCOALink return codes

“This report indicates the type of match made or the reason that a match could not be made.”

ACS and endorsements

ACS and ancillary service endorsements meet the standard for a mailer that mails to each address at least every 95 days. The mailer must apply each new address before its next mailing. An update from a mailing of any class counts if the address then goes on First-Class Mail or USPS Marketing Mail within 95 days.

Neither method qualifies the first mailing that uses it, since both are post-mailing methods. That first mailing meets the standard if, for example, its addresses went through NCOALink within the 95 days before it. Addresses the mailer got straight from the addressees within 95 days before a mailing are not subject to the standard at all.

The four endorsements that count for Move Update are these.

  • Address Service Requested
  • Change Service Requested
  • Return Service Requested
  • Temp-Return Service Requested

Forwarding Service Requested does not count, since it asks for no address correction.

The alternative methods

The two alternative methods apply to First-Class Mail only, and the National Customer Support Center must approve each mailer's use. A mailer approved for either can extend it to USPS Marketing Mail sent to the same address list.

The 99 Percent Accurate Method is for mailers whose own list keeping holds 99% or more of their addresses current. USPS tests the list against its change-of-address data, and the list passes when less than 1% of its addresses match. The test takes about 7 to 10 business days. A passing list may be mailed at commercial prices for the next year, and only that list is covered, as 99% testing explains.

The Legal Restraint Method is for mailers that a law bars from updating an address without direct contact from the customer. Such a mailer still gets change-of-address information from an approved method within 95 days before mailing. It then contacts each addressee within 30 days of receiving that information. Its legally restrained mailings must use Mailer IDs reserved for them. That lets USPS leave them out of the Seamless Acceptance Move Update review where appropriate.

99 Percent Accurate Method

Also called 99 Percent Accurate, Mailer Move Update Process Certification

“mailers who can demonstrate that their internal list management maintains address quality at 99% or greater accuracy for changes of address may be authorized to comply with the Move Update standard through the 99% Accurate Method.”

Legal Restraint Method

Also called Legal Restraint

“When a legal restriction prevents mailers from updating their customer’s address without direct contact from the customer, they can be authorized to use the Legal Restraint method to comply with the Move Update standard.”

99% Testing

Also called 99% Accurate test, 99 Percent Accurate test

“The 99% Accurate test is a computer-based process that performs Postal Service ZIP + 4® coding and change-of-address processing utilizing the customer’s file as input.”

National Customer Support Center

Also called NCSC, National Customer Service Center

“An organization that provides information, services, and products (e.g., address management software programs such as the City State product, zone charts, directories, testing of ZIP+4 code or delivery point code address matching software) that improve addressing quality for mailings that qualify for certain prices.”

Checking compliance

USPS's automated check is the Address Quality Census Measurement and Assessment Process. A Move Update error is logged when a piece's address was not updated for a change-of-address order 95 days to 18 months old. The order's age runs from the later of its move effective date and create date to the postage statement finalization date. Errors are counted across a calendar month, and pieces beyond a 0.5% tolerance are assessed $.08 each.

The tolerance allows for problems outside the mailer's control, such as a change-of-address request without a valid old or new address. The Mailer Scorecard shows every change-of-address error, under the threshold or over it, with detail for each piece.

Green & Secure lets USPS dispose of undeliverable pieces, with or without secure destruction. Errors on pieces whose barcode requests Green & Secure are reported separately and left out of the error percentage. Residual ACS, part of the same census process, sends ACS notices at no charge based on the Mailer Scorecard, as undeliverable mail explains.

Address Quality Census Measurement and Assessment Process

Also called AQCMAP, Census method of Move Update testing, Move/Update verification

“The USPS validates Move Update address quality through an automated process referred to as the Address Quality Census Measurement and Assessment Process.”

Move Update error

“logged when the address on the mailpiece has not been updated due to a COA record where the more current of the COA Move Effective and COA Create date is between 95 days and 18 months prior to the postage statement finalization date.”

Mailer Scorecard

Also called Mailer scorecard report, Full-Service Mailer Scorecard

“a mail quality tool, the Mailer Scorecard, which displays a dashboard view of the results of the letter and flat mailing activity within each of these initiatives over a calendar month.”

Green & Secure

Also called Green & Secure option

“allows USPS to dispose of undeliverable mailpieces in one of two ways, either with or without secure destruction.”

What goes wrong

  • Address matching software such as CASS does not meet Move Update, because it never checks whether the addressee still lives at the address.
  • Keeping the original address after ACS returns a new one fails the standard, as Move Update explains. That holds even when the new address is not Delivery Point Validated.
  • Disregarding updates does not keep the discounts: an address left unchanged over 95 days after the move counts as non-updated, as Move Update explains.
  • Running NCOALink in a mode other than Standard risks failing Move Update verification, as NCOALink explains.
  • A letter-size envelope whose window reaches into the barcode clear zone is not eligible for NCOALink MPE, a mailpiece design limit.
  • A list tested for the 99 Percent Accurate Method falls out of compliance once its content changes more than 1% since the last audit. The mailer must then tell the National Customer Support Center in writing.
  • A licensee cannot process a customer's lists once that customer's Processing Acknowledgement Form expires before a renewed form arrives, as NCOALink explains.
  • An ANKLink extract sent to a Full Service Provider must hold at least 100 unique names and addresses, as ANKLink explains.
  • A customer's refusal of a new address may affect a Legal Restraint mailer's Move Update verification score, so the mailer records each refusal.

Index: 44 entries

Sources